How much is Logan Paul worth?
|Net Worth:||$20 Million
|Date of Birth:||April 1, 1995|
|Country:||United States of America|
Who Is Logan Paul
Logan Paul is a YouTube star, Internet personality, actor, amateur boxer and brother to Jake Paul. The blonde haired figure has become known for being somewhat of a prankster and actively causing a stir and manufacturing controversies on YouTube, frequently being asked to remove videos and making public apologies. The celebrity has spun career ending controversies in to money making content, whether it’s starting fights with his peers or uploading videos of him running amok in Japan. Starting his career on the now non-existent platform Vine, he has turned six second comedy sketches in to a YouTube empire with over 21 million subscribers and a whopping five billion views on his videos, making him one of the platform’s highest earning content creators.
American YouTuber Logan Paul has a net worth of $20 million dollars, as of 2021.
How Did Logan Paul Get So Rich?
At the peak of his fame on Vine, Paul was making hundreds of thousands of dollars per video for advertising revenue alone, which ain’t bad considering each video was no longer than six seconds. Though the closure of Vine may have seemed daunting to somebody who was earning so much money from it, Paul set his sights on the potential he could make from ad revenue on YouTube.
Though he makes most of his money from playing ads before his videos on YouTube, it isn’t out of the ordinary for the platform to suspend Paul’s ability to monetize his videos with advertising due to the resounding amount of controversies Paul finds himself in. His advertising was famously suspended when Paul removed a fish from its pond to give it CPR. However, Paul generally makes one million dollars a month thanks to the enormous numbers of views he gets per video.
Besides making money from his videos uploaded to YouTube, Paul has signed several endorsement deals with companies and even movie studios. He has endorsed Pepsi, Hanes, HBO, and he was even the “official ambassador” for the remake of Baywatch starring Dwayne Johnson. The YouTuber also has a clothing line, Maverick by Logan Paul. However, the biggest pay day the Internet personality has earned outside of the YouTube sphere is from his second boxing match against KSI. As die hard fans of boxing thought the idea of labeling the match pitting YouTube stars against each other as a “professional bout” was misrepresentative, they’d have been even angrier if they found out how much Paul earned from the bout. Despite losing, Paul was paid $900,000 for the fight and and even got a percentage of ticket sales.
Why Is He So Famous?
Vine, an incredibly successful smart phone app that allowed users to upload six seconds of video, was used by many to share funny clips with their friends, but Paul rose to the top and turned the quirky app in to a massively lucrative business. The Internet personality gained over a million followers on the platform and since Vine’s closure, Paul has found success in creating the YouTube channel Logan Paul Vlogs. Though he only started the channel in 2013, which is rather late compared to other famous YouTubers who have been grafting since the late 2000s, Paul has gained a substantial following in such a short amount of time. Within its first week of release on to the platform, a compilation video of his Vine clips had gotten over four million views.
Paul also considers himself as an actor as he has appeared on Law & Order: Special Victims Unit, The Thinning, and The Thinning: New World Order, with the last two being internet only movies. The actor has even written and starred in his own movie, Airplane Mode, a parody film that’s also inspired by the 1980 movie, Airplane. Airplane Mode was released in 2018 and is described as American Pie for generation Z. The movie had a budget of $15 million it it’s unclear as to exactly how successful it was.
Paul and fellow YouTuber KSI agreed to enter in to an amateur white-collar boxing match, which stemmed from their dislike of one another. After the first fight, which ended in a draw, the two agreed to a rematch. The rematch was labelled as a “professional bout”, though boxing purists had major disdain for it being named as such and they had an overall hatred for the amount of attention the fight had gotten.
What Makes Him So Successful?
It is understandable to question why the YouTube phenomenon is so successful. Despite having over 20 million subscribers, the prankster seems to be hated all over the world, and even has videos that feature in the 50 most disliked YouTube videos of all-time list. But this is part of the appeal. As people love to hate him, Paul doubles down on this, encouraging people to hate watch his videos of him purposefully acting annoying. The Internet personality is no stranger to controversies, and he even made $14 million amidst his biggest scandal to date.
In 2018, when Paul was visiting Japan, him and his friends thought it would be funny to camp in an area of Mount Fuji that is most well known for it’s reported amount of suicides, with the suicide toll of the area being in the hundreds every year. After finding a corpse and uploading the footage to YouTube, Paul received a ton of criticism and there was even a petition to get him off the platform, which gained 500,000 signatures. However, the controversial video and its subsequent apology got tens of millions of views, helping him earn millions.
Besides making spinning controversies in to lucrative content, Paul knows that Gen Z’s attention span is short and has gone down other avenues to create content, such as even recording music. In 2016 he released his debut single, “2016”, and collaborated with the boy band Why Don’t We for the song “Help Me Help You”, which has over 270 million views on YouTube.
Thanks to his six second comedy chops, developing his brand on YouTube, being completely unapologetic and capitalizing on people being easily offended, Logan Paul reportedly has an estimated net worth of at least $20 million and is in the top ten of Forbes’ list of highest paid YouTubers. As for the future, it’s been a hot minute since the youtuber has made headlines with a controversy so one is surely on the horizon, and though KSI doesn’t have any interest in returning, Paul wants a rematch against KSI in the ring.