How much is Logan Paul worth?
|Net Worth:||$45 Million
|Date of Birth:||April 1, 1995 (age 27)|
|Country:||United States of America|
|Height:||6 ft 2 in (1.88 m)|
About Logan Paul
Logan Paul is a YouTube star, Internet personality, actor, amateur boxer and brother to Jake Paul. The blonde-haired figure has become known for being somewhat of a prankster and actively causing a stir on YouTube, frequently being asked to remove videos and making public apologies. All the controversy of course adds to his popularity and success. Logan has an art for spinning controversies into money making content, whether it’s starting fights with his peers or uploading videos of him running amok in Japan.
Starting his career on the now non-existent platform Vine, he has turned six second comedy sketches into a YouTube empire and become one of the platform’s highest-earning content creators. Vine, an incredibly successful smart phone app that allowed users to upload six seconds of video, was used by many to share funny clips with their friends, but Paul rose to the top and turned the quirky app in to a massively lucrative business.
The Internet personality gained over a million followers on the platform and since Vine’s closure, Paul has found success in creating the YouTube channel Logan Paul Vlogs. Though he only started the channel in 2013, which is rather late compared to other famous YouTubers who had been grafting since the late 2000s, Paul gained such a substantial following in such a short period of time it was unprecedented. Within its first week of release on to the platform, a compilation video of his Vine clips had gotten over four million views.
Paul also considers himself an actor, he has appeared on Law & Order: Special Victims Unit, The Thinning, and The Thinning: New World Order, with the last two being internet only movies. The actor has even written and starred in his own movie, Airplane Mode, a parody film that’s inspired by the 1980 movie, Airplane. Airplane Mode was released in 2018 and is described as American Pie for generation Z. The Economist reported that Airplane Mode had a budget of $2 million and it is slated to have earned around five times that amount.
At the peak of his fame on Vine, Paul was making thousands of dollars per video from advertising revenue alone, which isn’t bad considering each video was no longer than six seconds. Though the closure of Vine may have seemed daunting to somebody who was earning so much money from it, Paul set his sights on the potential he could make from ad revenue on YouTube.
He reinvented himself with his vlog videos and reportedly began earning as much as $500,000 per month. The videos earn money from playing ads before and during via YouTube’s AdSense integration, however, the platform has on occasion suspended Paul’s ability to monetize his videos became of controversies Paul has found himself in. His advertising was famously suspended when Paul removed a fish from its pond to give it CPR.
Besides making money from his videos uploaded to YouTube, Paul has signed several endorsement deals with companies and even movie studios. He has endorsed Pepsi, Hanes, HBO, and he was even the “official ambassador” for the remake of Baywatch starring Dwayne Johnson. The YouTuber also has a clothing line, Maverick by Logan Paul.
Paul’s Total Net Worth
Logan Paul has earned estimated total career income of $70 million dollars from his videos on YouTube, combined with his entrepreneurship, and in business and sports. He has earned between a reported $12-14.5 million dollars since 2016 and is one of the highest earning YouTubers.
In sports, Paul has earned from his fights with KSI and Floyd Mayweather. It has been reported that he has earned around $5 million dollars from his bouts against KSI and $5.25 million in his bout against Mayweather.
In business, Paul has also founded and grown companies resulting in additions to his net worth in equity. His Maverick Apparel line reportedly earned $40 million dollars revenue in the first 9 months of its release. He also released Prime energy drink in January, 2022. Logan Paul clothing brand, Maverick Clothing, is supposedly earned revenues of $30 to $40 million in its first year alone.
Of the $70 million dollars of personal income that Logan is estimated to have earned, around $8-9 million is expected to have been paid in business related costs. The remainder, $61.5 million, will have been taxed at a rate of around 50% as Paul has been residing in the state of California. After tax, it is estimated that his career earnings are at around $30.75 million dollars, having paid the same amount in taxes.
Logan Paul has never married and has no children. He lives in a property in Encino on the same street as many famous YouTubers. In his personal life, he has likely spent $4-8 million dollars of his career earnings but also probably possesses assets valued at around $2 million, not including investment assets. In his investments, he may have earned investment returns of $15-17 million dollars. Therefore, it is estimated that Logan Paul has a net worth of a rounded up $45 million dollars.
It is understandable to question why the YouTube phenomenon is so successful. Despite having over 20 million subscribers, the prankster also seems to have haters all over the world, and has also had videos that featured in the 50 most disliked YouTube videos of all-time list. However this is part of the appeal. As some people love him and other people hate him, but all of them watch his content. The Internet personality is no stranger to controversies. It’s even estimated that Paul made $14.5 million amidst his biggest scandal to date, according to Forbes. In 2018, when Paul was visiting Japan, he and his friends thought it would be fun to camp in an area of Mount Fuji that is most well known for its reported suicides, with the suicide toll of the area being in the hundreds every year.
After finding a corpse and uploading the footage to YouTube, Paul received a ton of criticism and there was even a petition to get him off the platform, which gained 500,000 signatures. However, the controversial video and its subsequent apology got tens of millions of views, apparently helping Paul earn millions. Logan Paul has become successful by embracing and weathering the storm of controversy. Often emerging far richer and much more famous in the end of it all. He earned so much in fact, that he decided to donate $1 million dollars to suicide prevention agencies as a way of smoothing things over.
Besides spinning controversies into lucrative content, Paul knows that Gen Z’s attention span is short and has gone down other avenues to create content, such as even recording music. In 2016, he released his debut single, “2016”, and collaborated with the boy band Why Don’t We for the song “Help Me Help You”, which has over 285 million views on YouTube.