How much is KSI worth?
|Net Worth:||$16 Million|
|Date of Birth:||June 19, 1993|
Who Is KSI
KSI, born Olajide Olayinka Williams Olatunji, is a British Rapper, Boxer, and is probably most famous for being a YouTuber with over 21 million subscribers. He started out uploading videos of playing the soccer video game FIFA, but as he gained popularity, the types of videos have expanded and the channel now features vlogs, reaction videos, and now music videos. In total, KSI has more than 5 billion video views. The YouTuber has successfully moved in to other careers with his professional boxing matches and rap music, which surprisingly features huge chart topping artists.
We calculate KSI has a net worth of $16 million dollars, as of 2020.
How did KSI get so rich?
Every year since 2014, KSI has earned over one million dollars, with that figure growing exponentially each year. Forbes estimated that the YouTuber was worth $4.5 million by just 2015, and then $11 million by 2017. It has been estimated that KSI earns over $250,000 per YouTube video from advertising alone, which is where most of his revenue comes from, as well as being an influencer in which he can make up to $75,000 per product endorsement on Instagram.
Though it is undisclosed, various sources report that he may have doubled his yearly income from his first bout with Logan Paul, with some people saying he made tens of millions of dollars from the fight. KSI has since said this isn’t true, but wouldn’t say exactly how much he earned. And for his rematch against Paul, KSI received a base figure of $900,000, but after all the endorsements and his cut from the per-per-view, he is rumored to have made millions from that fight too.
KSI, would have amassed most of his income in 2020 from his debut album. Of the six charting singles from the record, the most successful of them all was the second single, “Houdini”, which peaked at number six on the UK singles chart, the highest KSI has ever charted, thanks in part to guest spots from Swarmz and Tion Wayne.
Why is he so famous?
KSI was one of the first YouTube personalities to take advantage of the platform and see potential in the idea of turning it in to a full time career. He first created his YouTube account in 2009, and though his content was very niche, as the majority of his uploads were related to sports video games, he still gained 20,000 subscribers within a time span of two years. After another year, the number of subscribers to his channel reached seven figures, and by 2013, KSI had a total three million followers who would religiously watch his videos, and by this time, he had expanded making vlog posts. The YouTube account now sits at 21.5 million subscribers and KSI is now in the top five highest earning YouTubers of all time.
In the second half of the 2010s is when KSI would take his other ventures much more seriously, and by the end of 2019, he had been involved in three boxing matches, with the final one being classed as a professional fight. His first fight came after KSI had locked horns with fellow YouTube star, Joe Weller, on Twitter. The two agreed to settle it in the ring. The fight was broadcast live and it broke records, as once the fight was uploaded to YouTube, it gained over 25 million views within less than a week. KSI won by technical knockout in the third round.
KSI’s second and third fights were both with another YouTube star, Logan Paul, with the third being a rematch between the two and this time being classed as a professional fight. The first match between KSI and Paul even had the fighters’ younger brothers as the undercards. KSI made millions from the fight as it was a sold out 21,000 ticket event and was watched live on pay-per-view by over one million people. Though the rematch was criticized by professionals of the industry because there was such a high profile on a fight between two YouTube stars and it was seen as a cash grab by many, it was also praised by many including Tyson Fury, as he claimed that it made outsiders take an interest in the sports. And despite the criticisms, it was massively financially successful for KSI.
The third primary career that KSI has become known for also became a big factor in the later 2010s. He has become a musician and unlike many other YouTubers who have tried their hand in making music, KSI has found the most amount of critical success. Becoming respected in the music business and known to have taken it the most seriously out of all YouTube stars. In the past five years, the rapper has placed on the top 40 singles chart in the UK six times, and two of them even made the top 10.
What makes him so successful?
KSI is multi talented and he pays equal attention to each of his talents, even risking losing subscribers from YouTube by going on hiatus to focus on making music. With YouTube being his main source of income, this was a big risk that thankfully paid off big time. After deciding to sign with RBC records in 2019, KSI released Dissimulation, his debut album, and it amazingly debuted at number 2 on the UK Albums Chart. The record was a step above the rapper’s other singles and EPs, as it had features from huge American artists and better, more professional production. “Down Like That” features Rick Ross and Lil Baby, “Poppin” features Lil Pump, and “Cap” features Migos’ Offset.
Outside of YouTubing, boxing, and rapping, KSI has proved that he is smart with his money and it is known that he invests in property with his wealth, owning ten properties in the UK alone with a total market price of around $10 million. Not only that, but the boxer was opportunistic enough to cash-in on his first amateur fight by chronicling his journey leading the fight with the documentary, KSI: Can’t Lose.
KSI has an estimated net worth of $16 million, and it’s thanks to the balancing act he pulls off by juggling these completely different and unrelated careers. Unfortunately, KSI was going to tour and play at many high profile festivals in the summer, which would have added to his already massive skill set and net worth, but due to COVID-19 they have all been cancelled. However, his performances may be rescheduled and he is now back on YouTube, doing what he does best, entertaining millions and making millions in the process.