Jojo Siwa Net Worth

How much is Jojo Siwa worth?

Net Worth:$35 Million
Profession:Professional Dancer
Date of Birth:May 19, 2003 (age 19)
Country:United States of America
5 ft 8 in (1.75 m)

About Jojo Siwa

Jojo Siwa born Joelle Joanie Siwa is an American dancer, singer, vlogger and YouTube star. She was born in Omaha, Nebraska, her mother, Jessalynn, is a professional dance instructor so it is no wonder that Jojo started dancing before she turned 5 years old. Jojo has an older brother Jayden who is also a vlogger. The rising celebrity is also known as a dedicated dog person, with her pets BowBow, Lulu and Coco. BowBow became a superstar and has her own Instagram page.

American dancer, singer, actress, and YouTube personality Jojo Siwa has an estimated net worth of $35 million dollars, as of 2023. Siwa is known for appearing for two seasons on Dance Moms along with her mother, Jessalynn Siwa, and for her singles “Boomerang” and “Kid in a Candy Store”.

Jojo started her career when she was only ten years old. The first steps on her way to fame were made at the Abby’s Ultimate Dance Competition in 2013. Although she didn’t win the contest, it was the golden ticket to her future popularity. Jojo has the spirit of a fighter. After the loss she decided to follow her dreams and auditioned for the Abby Lee Miller’s ALDC dance competition team in 2014. A year later she was finally accepted.

As kids and teens were getting mesmerized by the charismatic girl (Jojo is a trifecta of talent— she is equally good at dancing, singing and acting), Jojo became a popular guest on TV. In 2015 she was invited on to morning television shows Good Day L.A. and Good Day New York. Her biggest breakthrough came a year later, when Siwa released the digital single “Boomerang”. It was a huge success, and the song went viral on YouTube. Today, it has almost a billion views on YouTube.

The summer of 2017 was another turning point in the singing career of this promising teenager. In June, Jojo released her second song called “Kid In A Candy Store” and in August presented the video Hold The Drama. Even though these songs didn’t reach the numbers of her debut single, the Star was, definitely, born.

In 2016, Jojo issued her first line of colorful bows in partnership with the brand Claire’s whose target customers are girls ages 6 to 12. They were extremely popular among English pupils to such an extent, that eventually the school authorities had to ban the bows as they had allegedly become an object of bullying. In order to protect her product from bad publicity, Siwa claimed that her bows are a “symbol of power, confidence, believing-ness”. Her statements and products have worked, she told Forbes report in 2020 that she had “sold over 80 million bows,” from which the magazine concluded that would make $400 million in revenue.

Another business idea was to start producing mass market items like accessories, bedroom decor, books for young children. The American department store J.C.Penny was happy to help increase revenue company revenue from partnering with her and her branded products. One of the smartest business moves Jojo made was releasing her collection of dolls. They look just like the teenage pop icon and have been being sold in mass.

Nevertheless, not all Siwa’s money-making projects were successful. Her issued line of cosmetics for teenagers has failed due to health risks. On June 7, 2019 the Food and Drug Administration published the results of the testing. It turned out that Jojo’s makeup items contained unsafe asbestos and had to be recalled from the market. However, setbacks such as these hasn’t prevented the young star from earning a net worth estimated to be $35 million dollars.


Jojo Siwa is an embodiment of the American dream. She was born in Nebraska and now she lives in Los Angeles. Like many girls she started as a young dancer but accomplished as much as an adult in only 7 years. She is extremely ambitious and her strong charisma draws millions of fans from all over the world who call themselves “Siwanatorz”.

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