How much is Erika Nardini worth?
| Net Worth: | $13 Million |
|---|---|
| Profession: | Businesswoman |
| Date of Birth: | 6 November 1975 |
| Country: | United States of America |
| Height: | 5′ 7″ |
About Erika Nardini
Ayers started out her professional life in the legal department of Fidelity Investments, but she eventually moved on to work in marketing. At Demand Media, she served as the senior vice president of sales and marketing for each of those departments. Prior to that, she worked as an executive marketer for both Yahoo! and Microsoft. She held the position of Chief Marketing Officer at AOL from the years 2013 till 2015.
On the list of “The 75 Most Powerful People in the Sports Media Business” that was compiled by The Big Lead in 2019, she was placed 19th. During that year, she was recognized as one of the “Notable Women in the Business of Sports” by Crain’s New York. Ayers was recognized by Adweek as one of the “Most Powerful Women in Sports” in 2017 and again in 2020. Ayers was elected to the board of directors of WWE in 2020, and resigned from the position on the board of directors in September 2022.
A significant portion of Ayers’ childhood was spent in the states of New Hampshire and Vermont. She attended Colby College and graduated with a bachelor’s degree in sociology there. Ayers was promoted to the position of Chief Executive Officer of Barstool Sports in 2016. Ayers was in charge of the company’s expansion into new areas including as pay-per-view programming, retail, streaming services, and multimedia. As part of the organization’s entrance into the pay-per-view market in 2017, Rough N’ Rowdy, an amateur boxing league, was purchased by the corporation.
During her first year as CEO, the valuation of Barstool Sports increased to $30 million, more than doubling from its previous level of $15 million. In 2018, it was worth a total of $100 million. Ayers was recognized by Fast Company as one of its “Most Creative People in Business” in 2018, with the publication emphasizing the expansion of Barstool Sports into multimedia and retail during her stint as CEO. In the same year, she was named number 25 on the list of “Most Powerful Women In U.S. Sports” that was published by Forbes.
She is a frequent speaker in front of audiences, and she has delivered presentations at events such as the Milken Institute, the CAA World Congress, the MIT Sloan Sports Conference, and the SALT Conference. She gave a talk at the annual summit hosted by Barrett Sports Media in the year 2020.
Ayers described the expansion of Barstool Sports during her time in an interview with Digiday. The company’s valuation increased from $15 million in 2016 to $450 million in 2020 during her tenure. Ayers projected that the company’s revenue would approach $200 million in September of 2021. This would represent a significant increase from the company’s previous revenue of $100 million in the year 2020.
Summing-Up
Barstool Sports, a digital media company, is led by her as its Chief Executive Officer. Since the beginning of 2017, she has maintained her position as one of the most influential executives in the sports media industry. Ayers is the host of the podcast Token CEO, which covers business and sports news. She was an early supporter of the Premier Hockey Federation, which was formerly known as the National Women’s Hockey League, and she conducted podcast interviews with players Kelly Babstock and Rebecca Russo from the NWHL.
