Safiya Nygaard Net Worth

How much is Safiya Nygaard worth?

Net Worth:$4 Million
Profession:Professional YouTuber
Date of Birth:July 16, 1992
Country:United States of America
1.77 m

About Safiya Nygaard

Safiya Jaffer Nygaard is an American YouTube personality that gained national popularity in March 2017 with her video “Why I Left BuzzFeed”. Around that time, she hit her first one million subscribers. Since then, her following online has been constantly growing, and now, her YouTube channel is one of the most-watched beauty and fashion channels on YouTube.

American YouTuber Safiya Nygaard has a net worth of $4 million dollars, as of 2021. Nygaard’s YouTube channel has almost 10M subscribers.

How Did Safiya Nygaard Get So Rich?

Consistently uploading videos about beauty and fashion is how Safiya was able to make millions of dollars from the video-sharing platform. While in college, she worked odd jobs to support herself. Concurrently with being an assistant producer and director at various events, she was also a planner and article writer. In early November 2011, she created an account on YouTube but didn’t upload anything on the channel until 2014. The following year, she was hired by Buzzfeed to work as the video producer of their show “Ladylike”. She remained with the internet media company until January 2017 and was making more than $30.000 annually.

Her first upload on the YouTube channel was a video called “Safia Nygaard Demo Reel 2014”, uploaded in December 2014. After a two years gap, she began uploading a lot more frequently in February and March 2016. She began creating and posting videos on her YouTube channel full time in mid-January 2017. One of the first videos that helped her earn over $1.000 from the video-sharing platform was “The Boyfriend Tag” and “We Tried Instagram Rainbow Bagels”. Two months later, she uploaded her viral video “Why I Left BuzzFeed”, which won her approximately $20.000 from its first 2 million views.

Why Is She So Famous?

The YouTube sensation became famous after she uploaded her viral video “Why I Left BuzzFeed”, in which she explains in detail what led to her departure from the internet media company. She was born on July 16, 1992, in Santa Clara, California. Her family moved to Chicago, Illinois when she was at a very young age. The only information about her parents comes from a video that she uploaded in 2015. Titled “When You Don’t Look Like Your Parents”. There, she announced her mother, Mumtaz, is Indian and her father, whose name is unknown, is Danish. Safiya has a younger brother named Adil.

Ever since her childhood, she had an interest in drama and theater. She became a permanent member of many groups such as “The Young Company” and “CPS Advanced Arts Education Program”, where she was able to improve her abilities. After she graduated from the Whitney M. Young Magnet High School in 2010, Safiya returned to California. There, she attended the Stanford University from which she earned a Bachelor of Arts in Drama and English in late 2014. During her time at Stanford University, she was in charge of the university’s theatrical society.

What Makes Her So Successful?

Safia Nagaart is successful because she has been doing a lot of weird tricks and experiments on her channel, with the most recent being “frankenstein make up”. By the end of May 2017, her channel had more than 2 million subscribers. The following year, she gained a lot of popularity when she began appearing on the show “Escape the Night”.

Shortly after, she began her own YouTube series titled” Bad Beauty Science”. In her series, she mixes cosmetics such as liquid lipsticks, highlighters, eye shadows, and foundations to create the so-called “frankenstein make up”. At the same time, she continues to post fashion related videos. Recently, in October 2019, she announced the release of her own lipstick collection with the beauty company “Color Pop”.

Ever since Safiya left Buzzfeed and focused her attention on YouTube, she has been thriving. Now, her YouTube channel has 9.1 million subscribers and her videos have accumulated a total of 1 billion views. Her most-watched videos are “Melting Every Lipstick From Sephora”, “Melting Every Candle from Bath & Body Works”, “Trying $1 Make Up From Wish”, and “I Bought A Box Full Of Amazon Customer Returns”. Outside of Youtube, Safiya is associated with the company “Nextbeat” which she co-founded with her husband Tyler Williams.


Safiya Nygaard is a YouTuber that began her channel a long time ago but started posting just three years ago. Since 2017, she has uploaded more than 150 videos that helped her maintain a large presence online and win more than $3 million.

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