How much is Kylie Jenner worth?
|Net Worth:||$900 Million|
|Date of Birth:||August 10, 1997|
|Country:||United States of America|
About Kylie Jenner
Kylie Jenner, born on August 10, 1997, is an American media personality, businesswoman, model, and socialite that rose to fame after the E! reality television series “Keeping Up with the Kardashians”, which focuses on the life of her family. Kylie is the daughter to Bruce Jenner, the decathlon winner of the 1976 Summer Olympics (now known as Caitlyn Jenner), and Kris Jenner, a TV personality, manager, and producer. She has an older sister, Kendal, as well as three half-sisters and four half-brothers from the Jenner/Kardashian clan.
Besides her appearance in the reality series, Jenner is also famous for creating her own cosmetic company named “Kylie Cosmetics” in 2014, which as of now is one of the most popular cosmetic brands worldwide and is the source of her massive — almost $1 billion — net worth. Recently however there has been debate about Kylie’s true net worth as it has come to light that the valuation of her company, Kylie Cosmetics, may be lower than previously discussed. This didn’t prevent Coty Inc., a multinational beauty company, from buying 51% of the company for $600 million in 2019, valuing Kylie Cosmetics at $1.2 billion and easily making Kylie’s net worth over a billion.
However in a recent Forbes article it is estimated that the actual reported revenue of the company, which was as much as $360 million in 2018, was actually closer to $125 million which is more in line with what we are now seeing from Coty’s financial reports. What’s more it seems that Kylie’s mom, Kris Jenner, also owned 10% of the company so the actual amount received by Kylie, and the value of her remaining shares are not completely clear.
However, what is clear, is that regardless, in 2020 Kylie Jenner has a net worth north of $900 million dollars.
How did Kylie Jenner get so rich?
In 2019, Forbes dubbed Kylie as the “youngest self-made billionaire ever”. While most critics claimed she was born into the wealth and privilege, Jenner herself commented that she was cut off by her parents at the age of 15 and denied the accusations that her family helped her. In 2019, at just 21 years of age, Kylie Jenner’s net worth was estimated at $1 billion, and Forbes at the time declared her “the second-highest-paid celebrity”. This has later been retracted however still resulting in an estimated net worth of $900 million or more.
Kylie has made a fortune, especially after growing her company, Kylie Cosmetics for the past couple of years and she’s used many ways to develop her brand. The perfect example is her distribution deal with Ulta that took place in November 2018. After launching the deal, the young billionaire sold an estimated $55 million of cosmetic products in less than six weeks. In 2019, Kylie agreed to sell Coty Inc. valuing the company at approximately $1.2 billion. During that time, the revenue of the entrepreneur’s beauty company climbed from an estimated $360 million to $900 million (yet this is unsubstantiated).
Why is she so famous?
Kylie’s career started with the “Keeping Up with the Kardashians” reality series, from which the viewers began to know a lot more about her. When the show premiered, in October 2007, Jenner was just 10 years old, and even to this day, at the age of 22, she still appears on the show. After the reality show became more and more successful, Kylie, alongside her family, appeared in many television events such as “America’s Next Top Model”, “Million Dollar Closets”, “Deal With It”, and “Ridiculousness”. During their teen years, in mid-November 2013, the youngest members of the Kardashian clan – Kylie and Kendall announced that they would launch their own collection with PacSun. The collection was called “The Kendall and Kylie Collection” and it included hundreds of different dresses, skirts, tops, sweaters, tees, and tops.
Shortly after, Jenner created her own eBay account in which she auctioned her old clothing and used the money she won to help the “Children’s Hospital Los Angeles”, followed by many other foundations and charity events that she and her family took part of and donated their money to. In February 2014, Kylie teamed up with her sister, Kendall, for a handbag and shoe line for Steve Madden’s line “Madden Girl” and, a few months later, in June, the Jenner sisters co-hosted the 2014 edition of the Much Music Video Awards, marking Kylie’s acting debut. Throughout the year, the sisters continued to work together in various music videos and even released their own dystopian/science fiction novel titled “Rebels: City of Indra”. Towards the end of the year, in October, Kylie collaborated with Bellami Hair and released her own hair extensions called “Kylie Hair Couture”.
Throughout 2015, Kylie and Kendall once again teamed up and released their own clothing line called “Kendall + Kylie” which was partnered with TopShop. Two months later, in early August, Kylie announced that she would be launching her own lipstick line and that will be part of a self-titled lip kit called “Kylie Lip Kit”. The news was followed by Kylie’s own mobile app and a personalized website that was both launched in September that same year. In February 2016, Kylie Cosmetics was renamed and the kits produced rose from 15,000 to 500,000. Later that same year, she became the new face of PUMA. In June 2016, Kylie announced she has collaborated with her sister Khloe Kardashian and will release two new cosmetic sets. Kylie Jenner’s own reality show that revolves around her life was named “Life of Kylie” and premiered on August 6, 2017.
What makes her so successful?
What made Kylie so successful is the fact that she is the ultimate influencer. She doesn’t rely on other beauty or cosmetic companies and instead, she uses her own face to exhibit and showcase her beauty products, which is clever in so many ways. A very strategic move that Kylie has pulled many times is working with her other family members, especially mother and sisters, to help promote her company or team up for different projects/appearances.
Kylie also focuses on her large Instagram following to help her beauty company. Although, the Instagram account of her beauty company has a relatively large amount of followers (22 million), it still fades in comparison to her personal page which is among one of the most followed accounts ever. By using both of the social media accounts, as well as other platforms, Kylie can easily increase the chances of conversion by targeting a much wider audience. And this is a truly great idea because as of 2020, Instagram is the most used application of all existing mobile apps. Her 173 million followers and hundreds of millions in sales from them, prove it’s effectiveness.
We calculate Kylie Jenner is worth $900 million dollars in 2020.
When it comes to self-made and billionaire celebrities that have succeeded in life, Kylie Jenner is the perfect example of one. This worldwide sensation became a mother just at the age of 21, she’s running a beauty company that has quickly taken over the world by storm, and on top of that she’s associated with so many other projects and events. To prove how dominant Kylie’s been, in June 2020, despite recent questions, the public figure was named Forbes’ “highest-paid celebrity of 2020”, beating her previous score from the past year. The business magazine claims that the entrepreneur earned $590 million over the last year, which is unbeatable by any other celebrity.