Tati Westbrook Net Worth

How much is Tati Westbrook worth?

Net Worth:$13 Million
Profession:Professional YouTuber
Date of Birth:February 14, 1982
Country:United States of America
1.73 m

Who Is Tati Westbrook

Tati Westbrook, whose full name is Tatiana Aleksandra Westbrook, is an American businesswoman, makeup artist, internet personality, and YouTuber. She began her career in 2010 and since then has taken over the world with her many talents. Prior to focusing her attention on YouTube and becoming a multi-millionaire, she spent most of her twenties as an image consultant and similar jobs in fashion and marketing. As of 2021, with more than 9 million subscribers, Tati remains not only one of the most controversial but also one of the most-watched personalities on YouTube.

The past few years included a lot of controversies that saw the social media personality cross paths with the likes of James Charles, Jeffree Star, and Shane Dawson. The videos between her and the other internet personalities quickly trended worldwide not only on YouTube but in many the media and several newspapers. Presently, Tati’s channel remains one of the most-watched with more than 1,5 billion views and she is also one of the several people on the video-sharing platform that is able to make millions in less than a year.

As of 2021, Tati Westbrook has a net worth of $13 million dollars.

How Did Tati Westbrook Get So Rich?

Apart from YouTube, Westbrook was able to get rich by finding success in other professions. Almost six years after she joined the video-sharing platform, in April 2016, she hit 1 million subscribers and with that, she also earned herself the “Youtube Gold Play Button”. Four months later, she hit 2 million subscribers and began collaborating with other internet personalities which further boosted her popularity on YouTube.

Solely from her YouTube channel, Tati makes more than $2 million per year. Reportedly, in one month, the amount that she receives from her (beauty) videos varies from $8,000 to $10,000, which doesn’t include the sponsorship deals. Another source of income for her is her own company titled “Halo Beauty Inc.”. The company was founded and launched in February 2018 and it offers vitamin supplements thanks to which, she is able to rack up more than $400,000 annually.

Since her rise on the platform, the entrepreneur has also been the face of many brands such as Chanel, Tarte, Too Faced, OFRA, Nars, and Kylie Cosmetics to name a few. At the peak of her career, in October 2019, she also launched her own cosmetic line named “Tati Beauty”. Shortly after, she released her first beauty product – a textured neutrals eye shadow palette which also helped her earn a lot.

Why Is She So Famous?

Tati Westbrook was born Tatiana Aleksandra Kreivins. She is known primarily for her beauty channel on YouTube, which is occasionally in the trending pages and highlighted by not only the media but also by multiple blogs, websites, and newspapers. She was born on February 14, 1982, in Seattle, Washington, and is of Latvian ancestry. She is the first of four children and has three younger sisters.

In the early 2000s, she completed her high school education from a private school in her hometown and began working as an image consultant. Simultaneously with that work, Tatiana developed an interest in makeup, as well as many other beauty products. At that time, she even became a makeup artist and image consultant for films and television series such as “Unsolved Mysteries” from 1995 and “Greek” from 2007.

After spending most of the 2000s working as an image consultant and other jobs in the marketing and fashion field, Tati focused her attention entirely on makeup and decided to pursue a career that involves beauty and makeup products. In just a few years, she improved her skills and found her groove, which led to the creation of her own channel on YouTube in early November 2010.

At first, she used the username “GlamLifeGuru”, however, that was later changed to “Tati”. Despite not having any knowledge of video-editing or footage recording, Westbrook was able to learn more and soon began uploading videos consistently. By 2013, she was able to score more than 100,000 subscribers.

What Makes Westbrook So Successful?

The main reason why the beauty guru is so successful is her love for beauty and makeup. All of her videos are primarily focused on beauty and makeup reviews, as well as tips and tutorials. Her oldest available video on the channel is from January 2011 and it’s a review of a “Buxom Smoky Eye Stick”, which now has 178,000 views. Her most-watched videos are “BREAKING MY SILENCE…” and “JLo’s MAKEUP ARTIST Does My MAKEUP” and they both have more than 11 million views.

Perhaps the thing that truly boosted Tati into the stardom was the controversy surrounding her and other social media gurus James Charles, Jeffree Star, and Shane Dawson. In May 2019, she uploaded a 45-minutes long video which was titled “BYE SISTER…”. In what was her most watched and longest video, the social media guru addressed James Charles accusing him of “hitting on straight men and persuading them to change their sexual orientation”.

The video became a worldwide phenomenon as it trended number one on YouTube in countries such as the United States, Australia, and the United Kingdom among many others. Shortly after the video had reached 47 million views, Charles uploaded his own video where he addressed the accusations and issued an apology. Eventually, the two videos also involved Jeffree Star, which led to the creation of another video by Charles titled “No More Lies”. The videos by the two internet personalities were since deleted.

Most recently, another drama between Westbrook and two YouTubers began and that once again helped her gain a lot of international exposure. In June 2020, she uploaded the previously mentioned video “BREAKING MY SILENCE…” which aims to clarify her “Bye Sister” video. In the video, Tati claims Jeffree Star and Shane Dawson manipulated Charles. As of now, the rivalry between the three continues to be a hot topic all over the internet.


Despite all of the controversy that has surrounded her in recent years, Tati Westbrook has often been called “the mother of the beauty community”. Thanks to that and her many talents, she remains one of the hottest names online. Tati is followed by millions of people and continues to make a name for herself.

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