How much is Scooter Braun worth?
|Net Worth:||$400 Million
|Date of Birth:||June 18, 1981|
|Country:||United States of America|
Who Is Scooter Braun
Scooter Braun is an American entrepreneur with wide ranging interests in music and media businesses. He was born in New York City in 1981 and attended university in Atlanta, Georgia.
American entrepreneur Scooter Braun has a net worth of $400 million dollars, as of 2021.
How Did Scooter Braun Get So Rich?
With a fortune conservatively estimated at $400 million, Scooter Braun is one of the most successful talent-finding entrepreneur’s today. The scale and variety of his business interests ensure his annual income is unlikely to dip very low at any time.
Scooter and his wife Yael own several properties in California, including a house formerly owned by John Travolta.
Scooter and his wife are well-known as generous givers to charity, and support a range of charities, including the Make-a-Wish Foundation.
Why Is He So Famous?
While at university Scooter played basketball, but was more interested in organizing parties, and became skilled enough to be asked to organize after-parties at each venue of the Anger Management Tour that featured Eminem and Ludacris. As a result of this link with the world of hip hop he met with Jermaine Dupri of So So Def Records. Dupri was impressed with the organizational skills Scooter displayed, and asked hm to join So So Def Records as the executive director of marketing. With a new job and his party planning business to run, Scooter decided to drop out of university. He felt that he could secure his future in marketing without a degree.
Even before leaving university, Scooter’s party planning business had scored some impressive successes. In 2003 he arranged the party for the NBA All-Star Game and also the after-parties for the Britney Spears’ Onyx Hotel Tour. Scooter left So So Def Records and launched his own venture that encompassed a marketing business, a music label and offered artist representation. The latter part of the business scored a considerable coup by signing up Justin Bieber, whom Scooter had spotted singing on home-made videos on YouTube.
Scooter also showed his skill at marketing by brokering a $12 million deal involving the singer Ludacris and the motor manufacturers Pontiac. Ludacris’ song Two Miles an Hour would be accompanied by a promotional video that featured a Pontiac car, and Pontiac’s commercials would have Ludacris’ song as part of the soundtrack.
Braun collaborated with the singer Usher to create RBMG (Raymond-Braun Media Group), which later became linked with Scooter’s own marketing and entertainment company SB Projects. This company was founded in 2007 and included School Boy Records, SB Management and Sheba Publishing which focused on songwriting. In 2013 Scooter signed Ariana Grande to his management company, and began to handle every aspect of her career. SB Ventures provides a complete service for its artists, including TV campaigns, music licensing, tour sponsorship and branding matters. Scooter arranged the endorsement of Calvin Klein by Justin Bieber for his Purpose World Tour in 2016 thru’ 2017. The deal linking Adidas with the singer, and now Presidential hopeful, Kanye West was also arranged by Scooter Braun.
Scooter Braun’s various business interests are owned by Scooter Braun’s own holding company, Ithaca Ventures. Through it’s investment arm, Ithaca owns shares in Uber, Spotify and Editorialist. Ithaca also has interests in seven of the USA’s largest music management companies. Braun entered into an agreement with J. D. Roth to create GoodStory Entertainment, which is backed by Ithaca. This venture specializes in documentary films.
In 2019 Ithaca expanded by acquiring Big Machine Label Group, and thus ownership of all, bar the most recent, of Taylor Swift’s recordings. Scott Borchetta who founded Big Machine Label Group, remains CEO, but also has a shareholding in Ithaca.
In 2018, Scooter joined with David Maisel, who founded Marvel Studios, to create Mythos Studios. The intention is to specialize in producing movies, both as animations and live action, based on comic books.
Scooter Braun has won a clutch of awards, including Best Talent Manager from the International Music Industry Awards in 2016. He has also been honored for his charitable works.
What Makes Him So Successful?
Scooter Braun is, and always has been, a risk-taker in business. Even when he was planning his parties as a teenager, there was an element of risk in what he was doing. Later, he took perhaps his biggest risk when he signed Justin Bieber to his management company. His contemporaries thought him foolish when he signed an act from YouTube. It turned out that he was a trailblazer, as today signing acts from social media is the norm. Every aspiring singer knows that social media is the way to be noticed by the talent-spotters in the music industry.
At each stage of his career, he has seen that the way forward for him was by taking a risk. He never turned away from a project just because of the risks involved. He firmly believes that if you do something to the very best of your ability, then you reduce the chance of failure to almost nothing. The risks he has taken have all proved to be ultimately worthwhile. He has not encountered failure just as the result of taking a chance. Many people are risk-averse, and are afraid of what will happen if they fail. Scooter Braun believes there is only one type of failure and that is giving up. Scooter encourages people to see things differently. When a person believes in them self, then going ahead with a venture should be exciting and optimistic, not a cause of anxiety and fear. Never give up on your goal or on yourself.
Scooter has followed the mantra of hard work and self-discipline throughout his career. He has surrounded himself with like-minded people who are capable and also hard-working. Together, they have built the businesses of which Scooter is so very proud. His company motto is ‘Inspire the world to try.’ He has followed this dictum himself, and indeed has inspired people within his industry to make the effort to succeed. Success does not come if you don’t work to achieve it.
Scooter Braun puts no limits on his ambition, but also knows that he must stick to what he does best. That advice goes for everyone, and he promotes putting effort into what you know you do best, to make it even better. He is a talent manager, and has shown that he is one of the best in the business.
Scooter Braun is a magnificent example of how success will follow when your goal is clearly set, you know your boundaries, and you are prepared to work tirelessly and single-mindedly to get where you want to be. He takes risks, but gladly and with enthusiasm and optimism. That is a lesson we could all learn to our benefit.