How much is PewDiePie worth?
|Net Worth:||$85 Million|
|Date of Birth:||October 24, 1989 (age 33)|
|Height:||5 ft 10 in (1.8 m)|
PewDiePie, born Felix Arvid Ulf Kjellberg, is a Swedish YouTuber, comedian, and online personality, first gaining notoriety on YouTube in the early 2010s by uploading videos of him playing video games, most notably Call of Duty and Minecraft. Doing this, Kjellberg gained more subscribers than any other YouTuber on the planet and has become one of the most influential people in the world. PewDiePie has earned income equal to a salary of $15-20 million dollars, since 2019.
After being cut off by his parents because they didn’t agree with his career path, PewDiePie began his trajectory by registering a YouTube account in 2006. His moniker comes from the fact that “pew” sounds like a shooting noise, and “die” is a reference to being killed in games. Interestingly enough, the “pie” was added when he registered his second YouTube channel in 2010 after he forgot his password to the first account.
From 2010, it didn’t take long for Kjellberg to gain a mass following, After just two years the channel surpassed one million subscribers, and in 2013 PewDiePie became the channel with the most subscribers on the whole platform and remained that way for nine years.
Even as thousands of content creators found comfortable incomes through uploading YouTube videos and have had careers and fame spawned out of it, PewDiePie has remained the cream of the crop. Because of the YouTuber’s popularity and coverage he has received from various media outlets, he has become one of the most famous content creators and online personalities of all time.
As the years went on, the comedian diversified the content he uploaded on to his channel by not only uploading “let’s play” videos, but also adding vlogs, comedy sketches, and even music videos. In 2015, the YouTube channel up to this point had more than 25 billion views and became the 15th most viewed channel on the platform. Not including companies and Musicians’ VEVO channels, PewDiePie’s amount of subscribers and his view counts are the most for a channel owned by an individual.
Early on in Kjellberg’s YouTube career, when he started to see a modest income from being a content creator, he signed a deal with Maker Studios, which is a multi-channel network that helps YouTube channels’ growth. Previously to this, he worked with Machinima, a rival to Maker Studios, but as Kjellberg was neglected by the company, he moved to Maker and has since gone on to get an average of 300 million views a month.
With the help of Maker Studios, it is reported that the Internet personality made an estimated $4 million in 2013, an estimated $7.5 million in 2014, and an estimated $12 million in 2015, with his income almost doubling year on year, and Forbes naming him one of the richest YouTube stars in the world.
It isn’t just his YouTube videos that PewDiePie’s income comes from. In 2015, the games fanatic even developed his own game with the Canadian developer, Outerminds, called PewDiePie: Legend of the Brofist, which was made for smart phones and tablets. A sequel, PewDiePie’s Tuber Simulator, was released the following year and it was at the top of the App Store within a week of release.
Kjellberg was even somewhat of an advisor on the game Animal Super Squad, developing the concept with the creator, Arminian Ibrisagic, the mind behind Goat Simulator. The gamer then released two more games in 2019, PewDiePie’s Pixelings and Poopdie.
After dipping his toes in to an array of different industries, Kjellberg added to his mini empire by penning his own book, This Book Loves You, which is a self-help book parody.
The book not only featured on The New York Times Best Seller list, but it reached number one, and it even stayed at the top of the list for two weeks in the Young Adult Paperback category. In addition to this, the YouTube star even runs a unisex clothing brand, Tsuki, with his wife.
PewDiePie is best known for being an eccentric character on screen, as he has a peculiar sense of humor with dollops goofiness and energy that you can’t find on other gaming YouTube channels. The entertainer also refuses to sensor himself, which may cause controversies from time to time, but it’s also why he has accrued such a loyal fan base, due to his brutal honesty.
He is the unfiltered embodiment of online gamers yelling in to their headsets; he uses vulgar language and is often politically incorrect using racial slurs and offensive names.
The YouTuber grew his following by completely saturating YouTube with his content. Kjellberg has over 4000 videos on the platform so that it’s impossible to not come across him when you’re casually browsing the site. This has helped him become highly successful, but Kjellberg himself has expressed that he has felt burnt out at times and it has even taken a toll on his mental health. That still doesn’t stop him, as he uploads content on a daily basis, has done for the past 10 years, and there are no signs of him stopping.
Thanks to the constant grind he puts himself through, the entertainer has made magnificent strides throughout his career, such as beating out Jenna Marbles, a YouTube superstar, as the most subscribed YouTuber, and even surpassing Smosh’s subscriber count. Kjellberg received notoriety by being recognized by Guinness World Records for being the world’s most successful YouTuber.
The entertainer is also a published author who has enjoyed two weeks at the top of the New York Times Best Seller list and has even produced his own video games.
PewDiePie’s Total Net Worth
PewDiePie has earned total recorded career income of $129.5 million dollars from his career on YouTube. He has been consistently ranked as one of the highest-earning YouTube stars with a yearly income of around $13 million dollars per year.
Mostly, PewDiePie earns from sponsorship videos which cost a reported $450,000 per video. In 2013, he is reported to have earned $12 million dollars per year, in 2014, $14 million, in 2015, $9 million. In 2016, $15 million, in 2017, $12 million, in 2018, $15.5 million, and in 2019, $13 million. Between the years of 2019 to 2022, he has earned around $13 million dollars per year.
In terms of taxes, originally PewDiePie was living and working in Sweden however he bought property in England and Japan and began splitting his time. It is certainly possible that he may have lightened his tax obligations by the way in which he lives, travels and works. To be conservative, it is estimated that he has paid around 40% tax on his earnings. Therefore, after tax, it is estimated that his career earnings are at around $77.7 million dollars, having paid $51.8 million dollars in taxes.
PewDiePie married Marzia Kjellberg in 2019 and they remain together. They have no children but it is likely that he has still spent $3-4 million dollars of his career earnings but also earned $12 million dollars from his investments. He will have also had to pay around $2 million dollars in business costs. Therefore, it is estimated that PewDiePie has a net worth of about $85 million dollars.
PewDiePie now sits on a subscriber count of more than ten times the amount of his country’s population with more than 105 million subscribers, which is a phenomenal feat. He has his eccentricity and strange sense of humor to thank and its also the reason why the YouTuber reportedly has an estimated net worth of $85 million. PewDiePie is pressing on and is continuing to upload videos of his reactions to video games, creating viral memes, and generally doing what he does best, trolling the internet.