How much is Nas worth?
|Net Worth:||$80 Million|
|Date of Birth:||September 14, 1973|
|Country:||United States of America|
Nas is a rapper that became famous in the 1990s with his now seminal debut album, Illmatic, which is generally regarded as not just one of the greatest hip hop albums of all time, but one of the greatest albums of all time regardless of genre. He went on to release several more universally acclaimed records, marry his peer Kelis, and form industry relationships with creatives who would go on to create magic together.
How did Nas earn his net worth?
Thanks to a musical career that goes all the way back to the early 90s, Nas has had several number one albums, even more that have gone platinum, and the rapper has over six million monthly listeners on Spotify. But not only has he accrued a significant amount of wealth from his time rapping, he is also an entrepreneur of sorts.
He is the associate producer of Mass Appeal Magazine, which focuses on cars, music, film, television, and graffiti. He owns a sneaker store, and had investments in Rinc Inc., which you may have seen on Shark Tank, until his investment firm sold the company to amazon for a hefty $750 million. Nas received an estimated $40 million for the sale. With an eye for technology, Nas has also invested in Lyft and Dropbox too.
Why is he so famous?
Becoming a rapper is something that Nas fell into, as he would record his own music in a recording booth when rappers Rakim and Kool G friends were on a break. But things quickly changed and the rapper re-wrote the history books when his debut album, Illmatic, was released in 1994. Industry professionals, critics, and radio listeners alike all stood in awe when they first heard Nas’ verses and gangster rap that was unlike anything else. Though it didn’t reach number one on the Billboard 200 (in fact, it didn’t even reach the top 10 as it peaked at number 18,) it has since gone platinum, is widely argued to be the greatest hip hop record of all time, and it has even had a documentary regarding the production of the album. The Documentary, Nas: Time Is Illmatic, was one of the very few movies of recent times to be rewarded a perfect 100% on the movie aggregator site, Rotten Tomatoes.
The follow up to Illmatic, It Was Written, was released two years later and this time it shot straight to number one on the Billboard 200. Amazingly, the record managed to stay at the top spot for a full month, and it became Nas’ best selling release to date of all 12 of his albums. Though It Was Written was criticized by critics for its pop-leaning sound, the commercial success of the record proved that Nas had become one of the most famous rappers on earth at the time. The album has since been retrospectively examined by critics and though some of the criticisms it initially had upon release still reign true, it is now regarded as a classic almost as much as Illmatic is.
Arguably the most reported and heavily publicized moment in Nas’ entire career is his rap feud with another rap icon, Jay Z. The feud is the most well known and heated feud in rap this side of Tupac and Notorious B.I.G.. The peak of the feud came when Jay Z released his smash hit album, The Blueprint. The second track in, “The Takeover,” is a full five minutes, with no choruses and no repeated lines, the track is full of bars about why Jay Z definitely does not like Nas. However, though it has long been debated, it is commonly acknowledged that Nas won the feud with his track “Ether.” Jay Z did respond with another song, “Supa Ugly,” but it is widely accepted that the song was a failure as it threw cheap shots at Nas’ mother. Despite clearly being a rough time for both rappers, the feud arguably propelled Nas further in to mainstream success, and years later, Nas and Jay Z finally reconciled in 2005 when they performed on stage together. They have yet to record a track together, but rap fans can dream.
What makes him so successful?
Ever since the phenomenal Illmatic, Nas’ rap flow alone has been written about in books. Not only that, but his skillful delivery was backed by production from extremely talented producers, such as Q-Tip and Pete Rock, who together already had a lifetime worth of experience in the rap game. Q-Tip had huge success as a rapper himself, being a member of the critically loved A Tribe Called Quest, and at 24, Pete Rock had already lived through a producer’s fever dream, recording with the likes of Redman, House of Pain, Public Enemy, and Run-D.M.C.. A good part of Nas’ success can be attributed to him surrounding himself with peers just as talented as he is.
Though it is clear he likes to keep his personal life exactly that, personal, he received heaps of praise almost 20 years in to his career with his 11th album, Life Is Good. It was off the heels of his messy divorce with singer Kelis, and critics commended Nas for tapping in to something new and emotional so far in to his career. The record is commonly seen as Nas’ first great album in 10 years, since 2002’s God’s Son.
Most recently, Nas has worked with Kanye West, who produced his latest album in full. Kanye West producing a Nas album had long been rumored, and West had long been talking about how Illmatic was a huge influence on him growing up. Though the record received mixed reviews, it took all top seven spots on the Spotify charts on the day of release, which was partially due to West’s skillful marketing techniques of building hype by announcing the date and time of an album release, only to not follow through and have fans speculate.
Though he is mostly known for his massive discography and rap features, Nas has an estimated net worth of more than $80 million thanks to his well thought out business ventures and investments. Though that hasn’t stopped Nas from retiring the rap throne. He is apparently working on the follow-up to the West produced Nasir, which has been in production ever since 2012 with producers like Timbaland and RZA at the helm. It was looking unlikely that we’d ever hear that music, but here’s to hoping it won’t be another six year wait.