Nadeshot Net Worth

How much is Nadeshot worth?

Net Worth:$10 Million
Profession:Professional Gamer
Date of Birth:August 3, 1992
Country:United States of America
1.65 m

Who Is Nadeshot

Nadeshot, born Matthew Haag, is a professional gamer whose speciality is in Call of Duty. Haag takes his gamer name from Halo and is short for “grenade shot”, a lethal move in the legendary first person shooter. The gamer became infamous among Call of Duty players and esports attendees for doing so well in the leagues and rising through the ranks to earn tens of thousands of dollars at a time. His resume includes being a former OpTic Gaming Call of Duty team captain, earning a gold medal in the X Games, and winning Esports Athlete of the Year in 2014. Haag has gone on to found and co-own the extremely popular and successful esports team, 100 Thieves.

American professional gamer Nadeshot has a net worth of $10 million dollars, as of 2021.

How Did Nadeshot Get So Rich?

With the dozens of Call of Duty competitions the gamer has taken part in, Nadeshot has won the majority of them, and as each event has cash prizes of hundreds of thousands of dollars, it’s safe to say that he has accrued millions from winning these events alone. One of his biggest events was the Call of Duty XP, a tournament used to promote Call of Duty: Modern Warfare. The game’s developer, Activision, handed over a grand prize of $400,000 to Haag’s team, with Nadeshot himself taking $100,000 of it.

Since it’s inception, 100 Thieves has been getting bigger and bigger, expanding its brand to more than just a gaming organisation, but now a lifestyle brand too. Besides the team entering and winning competitions in League of Legends, Fortnite Battle Royale, Counter-Strike: Global Offensive, and of course the Call of Duty series, 100 Thieves also sells multiple clothing collections, often focusing on sports attire. The lifestyle brand was valued at an astonishing $125 million as of last year, which has grown 40% from the previous year and now has extremely high profile investors such as Drake, the music manager Scooter Braun, and the owner of the Cleveland Cavaliers, Dan Gilbert, among others.

On top of profiting off his gaming roots and his highly lucrative business ventures, to put the cherry on top, Haag also makes a nice income from endorsing products on Instagram. As Nadeshot has over one million followers on the social media platform, brands pay him a significant amount to promote their products. Though how much the brands pay is undisclosed, Haag has endorsed Kia, LG, and G Fuel, among others. The gamer also makes a good chunk of money through his two YouTube channels, reportedly making $270 per day from ad revenue based on 150,000 video views per day.

Why Is He So Famous?

It wasn’t always fun and games for Nadeshot, as before he was making literally millions of dollars from playing video games, Haag was flipping burgers in a McDonald’s restaurant. Growing up, Haag was an extremely competitive player, being a competitive amateur with Halo 2, and then moving on to the Gears of War franchise, which is more of a tactical shooter. The player came close to qualifying for the MLG Chicago in the Gears of War play, but he narrowly missed by one place. However, upon the release of Call of Duty 4: Modern Warfare, Haag mastered the gameplay, memorized the in-game maps, and made his professional debut.

Year after year, with each annual Call of Duty release, Haag would master the game and compete at world events, gaining more and more exposure every year. His biggest exposure up to that point was becoming the Call of Duty XP world champion in 2011. The years following were even more successful, winning countless awards including the Major league Gaming X Games 2014 gold medal. That was the rung that earned him the role of team captain for OpTic Gaming, one of the most successful esports teams in esports history. In this time, Nadeshot was such a hot commodity in the Call of Duty league that he was getting shot at with sponsorships from Redbull to gaming hardware companies such as Astro Gaming and Scuf Gaming.

Haag also jumped on board the Twitch train, streaming his gameplay for hundreds to watch, and he started not one, but two YouTube channels, Nadeshot and Nadeshot Plays, which have a modest 3.2 million and one million subscribers respectively. In his time uploading content on to the platform, there are hundreds of hours worth of footage of gameplay.

After underperforming at a Call of Duty championship in 2015, Haag went on a hiatus from competitive gaming and the following year he left OpTic gaming completely. But he returned bigger and more successful than ever with his very own Call of Duty competitive gaming team. The team was named 100 Thieves and the team’s debuted during the Black Ops III season, and after being so popular, the team expanded in to League of Legends and other games.

What Makes Him So Successful?

It was at the young age of thirteen when Haag started taking competitive gaming seriously with the Halo series, and it seems like he hasn’t put down the DuelShock controller since. It’s thanks to his commitment and determination to evolve and progress through the ranks that he has won handfuls of championships and tournaments. However, his success is not only owed to his exposure and expertise in the field, but strangely enough, also to the fact that he has a massive female following in the industry due to his “boy-next-door” aesthetic, as that has gotten him huge sponsors such as Redbull.

With 100 Thieves, Haag has perfectly understood what direction to head in as he is great at understanding current trends. Though the foundation of 100 Thieves is a brand by gamers, for gamers, Haag hasn’t put 100 Thieves in a niche box. The clothing collections aren’t aimed exclusively at gamers and it makes great looking streetwear and sportswear for everyone, which is why the brand has become so successful and why superstars like Drake feel the need to invest in them.


After starting from the bottom just like his investor, Haag has left McDonald’s in the dust by relentlessly honing in his skills and becoming a Call of Duty world champion, making hundreds of thousands of dollars, and using those winnings as startup capital for 100 Thieves. Nadeshot reportedly has an estimated net worth of $10 million dollars. Two million of that figure can be attributed to his numerous wins in competitive gaming, and the majority of the rest is thanks to his business expertise and creating a $125 million dollar (and counting) lifestyle brand.

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