How much is J Cole worth?
|Net Worth:||$60 Million
|Date of Birth:||January 28, 1985|
Who Is J Cole
J Cole is an American rapper who has become known for his conscious rap and, along with his collaborator Kendrick Lamar, regularly raps about social values, his political views, and his feelings. After cutting his teeth releasing highly imaginative and successful mixtapes, Cole signed to his mentor’s record label, Jay Z’s Roc Nation. The rapper’s success cannot be overstated as every single one of his albums has reached number one on the Billboard 200 albums chart and has been certified platinum by the Recording Industry Association of America. Cole has gone on to win dozens of awards, including eight BET Hip Hop Awards, Billboard Music Awards, and even Grammy Awards.
American rapper J Cole has a net worth of $60 million dollars, as of 2020.
How Did J Cole Get So Rich?
Being the first ever artist to be signed to Jay Z’s Roc Nation, Cole has seen enormous amounts of wealth come his way, even going on to rap that now he’s rich, “All of a sudden I’m good at math” on the single “ATM” from KOD. It’s thanks mostly due to millions of record sales that Cole has become so rich. Unlike most artists in the industry, Cole owns the masters of all his records, which means that not only does he have the say on when and where the song is played, but he gets all of the income from radio pays and streams from the likes of Spotify, Tidal, Apple Music. Considering how Cole of breaks streaming records, most notably when KOD broke Apple Music and Spotify’s first day record, reaching more the 100 millions streams, that money is going to stack up.
Besides blowing streaming records out of the water, Cole has taken another page out of his mentor’s book by becoming a successful business man. Cole is a co-owner of Tidal, the musician owned streaming service, along with Jay Z, Kanye West, and more. The rapper has also most recently signed a very lucrative endorsement deal with fashion brand, Puma, being their official ambassador. Though how much the deal is worth is undisclosed, the figure is likely to be in the high seven figures as Cole is playing a huge role, not only endorsing the brand’s products but also being involved with product design, cultural development, and marketing campaigns.
Why Is He So Famous?
At a considerably young age, Cole’s mother bought him a beat machine so he could start making music, and after plastering Eminem lyrics around his bedroom he would go on to make some of the best and most noteworthy mixtapes of the 2000s. Starting with 2007’s The Come Up, Cole would garner a lot of attention but didn’t open any doors in the industry. However, intent on making it in the industry he pressed on and released two more tapes, The Warm Up and Friday Night Lights. The rapper even hung round outside Jay Z’s studio for three hours to personally hand the business giant a disc of his music. And as fate would have it, Cole got signed to Jay Z’s imprint, Roc Nation.
Cole has remained faithful to Jay and staid on Roc Nation just as Roc Nation has been with Cole through every step of his career, helping him reach insane magnitudes of fame and wealth. The partnership began when the rapper released his proper studio debut album, Cole World: The Sideline Story, and it went straight to number one, selling over 218,000 units in its first week alone. Not resting on his laurels, the rapper went straight back in to the studio to record his sophomore effort, Born Sinner, which achieved even higher first-week sales with almost 300,000 copies sold. His third album, 2014 Forest Hills Drive, toppled expectations yet again, reaching an enormous 350,000 copies sold in it’s first week. His success continued with the follow up albums For Your Eyez Only and KOD, the latter of which sold 400,000 copies, something unheard of in 2018, the year of its release.
As well as his hugely successful solo albums, J Cole also reached the fame he currently has by collaborating with other artists and having some very prominent guest spots on other rappers’ songs. He has collaborated with huge artists such as Kendrick Lamar, DJ Khaled, Maroon 5, Lil Wayne, and Kanye West, to name a few, but some of his most famous guest features are on 21 Savage’s “A Lot” and Young Thug’s “The London”, which also features Travis Scott, both of which reached number 12 on the Billboard Hot 100. Surprisingly enough, Cole’s highest charted song on the Hot 100 isn’t from any of his solo records, but from Revenge of the Dreamers III, a collaboration album between artists on J Cole’s own Dreamville record label. “Middle Child” is the only solo song on the album and it reached number four on the Hot 100.
What Makes Him So Successful?
J Cole is a storyteller in the way that Tupac Shakur was a storyteller, and he has perfected conscious rap just like 2Pac himself. Cole often raps albums around dense themes and concepts as on KOD, the record contains three different subtitles and is divided in to acts; Kids On Drugs, King Overdosed, and Kill Our Demons, with of each them tackling the theme of addiction and how to prevent it. Thanks to his storytelling, J Cole has become the leading voice in the cultural zeitgeist.
Because Cole had such little help breaking in to the industry before inking a contract with Roc Nation, a lot of the rapper’s success can be attributed to his ambition, passion, and urge to become successful, as the rapper self-taught piano and learnt how to produce all by himself. Thanks to this, not only does the rapper produce his own music, but he has also produced highly successful singles for Kendrick Lamar and Janet Jackson, and has even been nominated for multiple Grammy Awards for his work.
J Cole’s music speaks for itself. Cole’s art is the pure reason why he has seen as much success as he has. He doesn’t rely on publicity stunts, he’s rarely in the news, and he didn’t know anybody in the industry. Owing to being one of the few conscious rappers with a lyrical flow that could only be rivaled by Eminem in his hey day, J Cole has an estimated net worth of $60 million. The rapper is currently working on a follow up to KOD, which is tentatively titled The Fall Off, in reference to the rapper’s first mixtape, The Come Off, and it is scheduled to be released at some point in 2021.