Over the years, fewer millennials have spotted watches on their wrists, as timepieces have become less of a hallmark of success for this generation. Millennials have generally gone for technology like smart watches and fit bits as wearable technology.
However, over the last 10 years, mechanical watches have made a comeback, with millennials tending to prefer a timepiece that complements who they are rather than the other way around as has been the case traditionally with luxury timepieces.
In this list, we present 10 timepieces that would complement the lives of millennials and which they could wear to enhance and project their unique personalities.
Acquired by Japanese watchmaker Citizen in 2016, Alpina is keen to showcase its eco-friendly features. The latest Seastrong Diver Gyre line is a limited edition model with only 1,883 in circulation. It boasts a case and Nato-style strap which are both made from recycled plastics salvaged from the ocean’s rotating currents, ergo, “gyres” – meaning a system of circulating ocean currents.
The Gyre comes with a Sellita automatic movement, 300-meter water-resistance and has two sizes, 36mm or 44mm. Priced at about $1,850, this adventure-watch is a handsome accessory to the millennial on-the-go.
Breitling’s new Endurance Pro range of lightweight, ultra-accurate, quartz-powered models are “the ultimate athleisure watch”. There are five different colors of dial detailing, each with a matching rubber strap to chose from to match your style.
The premiering of this sports watch was timed with the Breitling Endurance Pro Challenge with Strava, an online triathlon in which competitors could win a Breitling Colnago C64 bike, Endurance Pro watches, and Breitling cycling jerseys. Priced at $3350, this Master of Performance is another great timepiece to own for millennials.
Only seven years old, this new watch company has made an impression with retro-inspired watches in “cambered square” cases in steel or tortoiseshell look-alike acetate.
The Clubmaster line is a new collection that comes powered by Swiss-made Sellita automatic movements. 23 cities are marked on the moving inner bezel, making it easy to choose the correct time zone with the city you’re in. This great looking watch is priced at about $1,650 and comes in a variety of straps from rubber to Nato.
This quintessential American watchmaker harks back to 1875 and is one of the oldest American watch brands. Best known perhaps for its Accutron, the first electronic watch in the world made by Bulova in 1960. The Chronograph A was launched in the 1970s and is popularly known as the Surfboard because of the oval surfboard shape encircling two sub-dials.
This quartz version is prized at a reasonable $600 and packs plenty of style.
A true Swiss watchmaker’s watch brand, Certina has been around since 1888 when Adolf and Alfred Kurth opened in Grenchen Switzerland their first movement and supply factory.
The DS PH200M is a vintage-look diver’s watch with modern features like a ceramic bezel, an ultra-antimagnetic Nivachron balance spring, sapphire crystals front and back, and comes in steel, PVD coated cases with bracelet or nylon or calf-skin straps to chose from.
At only $1,050, there is a lot of watch for the price.
This is another venerable American watch brand, famous for its museum watch. Movado means always in motion in Esperanto. The designs of this watch company have always been avant-garde and target young professionals in their latest collections.
The new Movado Se is a sleek quartz-powered timepiece that retains the quintessential Movado dot at 12 o” clock. It comes in a variety of cool colors, like deep ocean blue and purple. It features anti-reflective sapphire crystal, anti-corrosive bezel, date window and Swiss Super-LumiNova® hands, hour markers and indices at 6.00 and 9.00.
This sleek timepiece starts at about $1,100 and up to $1,300 for the stainless-steel with yellow PVD version. Water-resistant to 50 meters, there are versions for both men and women.
Only 20 years old, this watch company was started by Chad NiNenna and Andy Laats who saw a gap in decent watches in the youth market. Nixon watches bridge the gap between everyday watches and pricier chronometers. The duo in fact sold the brand for over $135 million a decade after founding the brand in 1997 in California.
We recommend the Time Teller which has an acetate tortoise-shell case and bracelet. This is Nixon’s iconic timepiece powered by Miyota Japanese quartz. Water-resistant to 100 meters, this beauty is a fantastic watch with its simple face.
Priced at only $168, it’s a watch that will last and keep functioning.
Many will say that if you purchase only one watch in your lifetime, there is none other than a Rolex.
In September 2020, Rolex unveiled its updated Oyster Perpetual in a bigger case of 41mm, slimmer lugs and with a completely new movement, the Caliber 3235, and 3239 without date. Existing sizes of 34mm, 36mm and 31mm are available but the most surprising is the new dial colors from Turquoise Blue to red, pink, yellow and green. The turquoise blue is already popularly called The Tiffany Dial, referring to Rolex’s close collaboration since the late 1950s.
What’s more, the turquoise blue edition has already been predicted by Rolex enthusiasts to be a collector’s item in the years to come.
Priced at about $5,500, this new update to the Oyster Perpetual especially in turquoise blue is much sseiought after and is an investment in its own right.
Seiko has been posing a real challenge to the Swiss-made label. The machining, design, and quality are comparable if not better than some of the pricier Swiss watches.
We especially like the latest Urban Safari model. It is a variation of the Prospex Street line launched in 2017. The new Urban Safari comes in a mechanical, three-hand movement or a solar-powered quartz chronograph. For true tuna-can look, the mechanical models are the best. At only about $680, this dive watch cannot go wrong.
Known for the innovative materials it uses, this Swiss watchmaker was the first to introduce ceramic watches 30 years ago.
We love the Captain Cook Automatic Bronze, especially the dark green face with its NATO strap. The original version was launched in 1962, and the new version has been updated with modern features like a bronze case and Nato strap, although it retains its vintage details and styling, staying true to the original.
This updated version also comes in red, brown, grey, blue, and green. The bronze case version is priced at about $3,200 and the steel case is at $2,700.